Nike Sphere Illustration

Posted in Illustration on October 6th, 2008 by sketchbookinc

nike-sphereI was asked to create an illustration for Nike which depicted the company’s Sphere technology. As you can see in the image, Sphere fabric has just that, sphere shaped dimples, which act to pull moisture from your body.

The direction I was given was to create an environment with the fabric, which should show a lot of depth and interest. Something else which was asked for was arrows going from the “cool” side of the fabric to the “hot” side. I personally didn’t want arrows, but I did what I could. Usage for this was an Ad as far as I know.

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Nike Speed Initiative

Posted in 3D, Design on September 25th, 2008 by sketchbookinc

While working in brand design at Nike in 2003-2004, most of my time was spent on the Nike Speed initiative. At the time, this was the largest initiative Nike had ever undertaken.

The Speed campaign revolved around the 04 summer olympics. We worked on collateral, packaging, retail displays, events and more. I worked under Heather Amuny and Julie Freeman at the time, as well as David Odusanya. The visual style of Speed was a red stripe and lots of glass shards.

Below are a couple examples of some of the 3d work I did during that time. More to post on this.

nike_speednike_speed_shoenike_speed_lance

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Nike Bag Graphics

Posted in Design on September 20th, 2008 by sketchbookinc

This is the first project I ever worked on for Nike. I was hired through Creative Assets on a 2 week assignment designing bag graphics. When I started, the lead designer in the category (Jeff Dey) was out on vacation. This was one of the most vague projects I’d ever been given. I quickly realized that working at Nike required lots of initiative and self direction. I had almost nothing to go off of, other than a generic backpack and duffle bag. One design was to be “retro” and the other “contemporary”. I scoured a bunch of servers for assets, logo’s, etc and actually ended up with probably 40 rough comps for graphics by the time Jeff got back into town. Don’t know if any of these were selected. Can’t remember actually. Whatever the case, I had shown some potential I guess as they kept me on as a “permanent freelancer.” I stayed a few months and then took the job at ZCom.nike_bags

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Nike Go Campaign

Posted in Design on August 10th, 2002 by sketchbookinc

nike_go_identityI worked on this project while freelancing as a graphic designer in Nike Brand Design. Nike Go is an initiative which seeks to get kids more active. 

I was given this project by one of the producers at Nike, and my only direction was to go off a pre-existing sticker which was shaped sort of like a raindrop. The colors were basically set, as was the actual GO logotype. Mitch Morse designed the sticker, and at the time this project started he was out of town, so I started designing a bunch of collateral including press folders, VHS covers, stickers, table tents, etc. Some of what I designed is below.

Then Mitch came back into town, and informed the PM and I that we were not to design off of this old sticker. Instead he wanted to use a stoplight for inspiration. Red, yellow, green and circular shapes. So I worked on a new look based on this new direction, and basically produced a rough poster concept which was signed off on, and then I left on vacation. Kate Zimmerman, a fellow freelance designer, took over on the project, and by the time I was back from vacation most of hard work was done. Kate did a great job of taking the rough elements I tossed together, and finessing them together into a nice cohesive campaign. After I returned the only thing left to accomplish was to create a bunch of event graphics. Building wraps, tee shirts, signage, etc.

This was also one of the first projects ever where I used a 3d program for some concepting/visualization. I rendering out a bunch of floating Go balls on the lake at the Nike world headquarters.

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