Linfield Identity

Posted in Design on November 28th, 2008 by sketchbookinc

linfield_mailerI was hired by The Creative Company to redefine the branding for Linfield College in McMinnville. Creative Company at the time had no creative lead, so I basically directed myself regarding creative approach. CC provided me some historical background, photos, and a lot of research which was gathered through focus groups and surveys which were conducted with current students, potential students, as well as faculty.

linfield_poster2linfield_mailer_22The overriding goal of this project was to create a vibrant, contemporary and energetic face for the college. Linfield has a lot of history, and the collateral which the college produced in the past had been very conservative/dry. They were looking to attract more students, and this new Identity hit the mark. Results from the project can be found at the Creative Company’s website. They also won several awards for the Linfield work.

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