Above are 3 fabric technology illustrations done for Columbia Sportswear. Omni-Shade, Omni-Tech, and Blood-n-Gutts. Jason Laramie created some preliminary sketches for these and I built the rest in 3d. I later animated these 3 fabrics using realflow for the rain and the stain. These were rendered in c4d’s AR3, with GI, and then composited in Photoshop as well as Aftereffects.