Nike Gridlock Animation from sketchbookinc on Vimeo.

Nike asked us to create an animation showing the features and benefits of some new football gloves. The gloves have channels that are built into the palm, similar to the tread on a tire.

As with all of the animations we create for Nike, we are typically given a written script of the wording that will be shown in the animation, and then we create storyboards and attempt to create a story behind the animation. We rendered this in VRay and E. Scott Morris provided the voice over.

See the Animation