While working at ZCom, I had the pleasure of designing Lucy.com’s new website. At the time I was fresh out of a freelance gig at Nike, so my initial comps for the site looked very “Nike”. Katy Tisch, also an ex Nike designer, was Lucy.com’s creative director, and her and I had very different aesthetics to say the least. I recall being quite frustrated by Katy’s requests and influencing. 

Her design style was something that did not come easy to me. 

Eventually with the help of ZCom CD Chris Miller, we were able to create a compelling website that we were all happy with. After the long process I wrote a rap song and sang it at the lucy.com launch party after a few beers. Katy was quite entertained at my willingness to make fun of myself. lucy