nike_global_store_01Originally started while I was freelancing in Brand Design, this is the longest projects I have worked on for Nike. While I was onsite in Brand, I worked with Luis Rueda to develop some initial global fixtures. Luis would provide rough sketches, I would model them up, and then we would sit together and refine them.

I eventually left Nike to go out on my own, and Luis hired me to work on the second portion of this project which included building out several store environments. I was still fairly new to 3d at this point, and there was an enormous amount of rendering work that needed to be done for the project. I was renting new macs from Mac Force at about $500 per week, and setting them up in my house in order to render the scenes out. My methods were pretty crude, and my technical abilities limited – so renderings that should have taken a couple hours to render were taking upwards of 30 hours each! And as a new Nike vendor money wouldn’t be coming any time soon.

After a while the project was complete, however the global retail guidelines book was not printed.

nike_global_store_00Some time later I inherited this project again. At this point all the work we had previously done was basically scrapped. We ended up building and rendering every Nike fixture and attachment to scale for use in the book. Greg Stobbs was the designer at Nike.

nike_global_store_02Pam Hroza worked with me on the merchandising of this global store and she was very detailed in what she wanted. Not much to do from my side.

As with most Nike projects, timelines are always tight and I end up working crazy hours. So these renderings were done with C4d’s native render engine. No GI. Never had the time for fancier renderings. Even with simplified renderings, many of the shots in this 4000sf store would not render. Out of memory errors were common and often meant final images had to be composited from multiple render passes.

This time the project was indeed finalized for good and a book with many of my renderings was printed and sent to all the Nike regions and departments that have anything to do with retail.