nike_factory_01This store is massive from a real world and 3d perspective. When working on 3d stores, it’s always a challenge to render a store out with as much product as this has, let alone work on it. The polygon count is enormous. This being the case, I planned to render this store using Vray, which was not available for Cinema 4d at the time. Vray is arguable the best render engine for architectural renderings.
nike_factory_02I hired a 3ds max contractor and we began converting a massive amount of files from c4d to max. This process took quite a while.

As with most retail projects, my role is to model, light and texture scenes, position cameras, as well as providing initial merchandising. Visual merchandisers are often hard to find on a project until the project is almost finished, so typically once I am given rough direction as to which categories go where, I usually will toss together all the merchandising, and then run this past the VM’s. It’s just faster this way – especially on a store this size. Occasionally a VM is available at the beginning of a project, and some are very specific while other are quite vague. Totally depends in who I work with.