Eric Goldstein (former ACD at ZCom), asked me to design out a 20th anniversary mailer/brochure + save the date card for Walker Macy, a landscape architecture company here in Portland. Eric provided me with a bunch of photos of WM’s past work, some direction on the basic size on content for the piece, and told me to do my thing. walkermacy_11

walkermacy_2Above are some options I came up with. The feedback on these were that they were a little too complex and busy, and at the same time they did not show off WM’s great project photos at a high enough level. The photos should be the star. So I toned things down, and the result is shown below.walkermacy_31