Nike Concept Store – Round 1

Posted in 3D on November 20th, 2008 by sketchbookinc

A while back Nike hired me to work with Ziba Design to render out some concepts for a new store concept. My contact at Nike was Paul Loux and my contact at Ziba was Jonathon Irick. The renderings turned out ok despite not having VRay at the time.nike_concept_store_01nike_concept_store_02

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Nike Global Factory Store

Posted in 3D on November 16th, 2008 by sketchbookinc

nike_factory_01This store is massive from a real world and 3d perspective. When working on 3d stores, it’s always a challenge to render a store out with as much product as this has, let alone work on it. The polygon count is enormous. This being the case, I planned to render this store using Vray, which was not available for Cinema 4d at the time. Vray is arguable the best render engine for architectural renderings.
nike_factory_02I hired a 3ds max contractor and we began converting a massive amount of files from c4d to max. This process took quite a while.

As with most retail projects, my role is to model, light and texture scenes, position cameras, as well as providing initial merchandising. Visual merchandisers are often hard to find on a project until the project is almost finished, so typically once I am given rough direction as to which categories go where, I usually will toss together all the merchandising, and then run this past the VM’s. It’s just faster this way – especially on a store this size. Occasionally a VM is available at the beginning of a project, and some are very specific while other are quite vague. Totally depends in who I work with.

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Nike Global Retail Guidelines

Posted in 3D on October 15th, 2008 by sketchbookinc

nike_global_store_01Originally started while I was freelancing in Brand Design, this is the longest projects I have worked on for Nike. While I was onsite in Brand, I worked with Luis Rueda to develop some initial global fixtures. Luis would provide rough sketches, I would model them up, and then we would sit together and refine them.

I eventually left Nike to go out on my own, and Luis hired me to work on the second portion of this project which included building out several store environments. I was still fairly new to 3d at this point, and there was an enormous amount of rendering work that needed to be done for the project. I was renting new macs from Mac Force at about $500 per week, and setting them up in my house in order to render the scenes out. My methods were pretty crude, and my technical abilities limited – so renderings that should have taken a couple hours to render were taking upwards of 30 hours each! And as a new Nike vendor money wouldn’t be coming any time soon.

After a while the project was complete, however the global retail guidelines book was not printed.

nike_global_store_00Some time later I inherited this project again. At this point all the work we had previously done was basically scrapped. We ended up building and rendering every Nike fixture and attachment to scale for use in the book. Greg Stobbs was the designer at Nike.

nike_global_store_02Pam Hroza worked with me on the merchandising of this global store and she was very detailed in what she wanted. Not much to do from my side.

As with most Nike projects, timelines are always tight and I end up working crazy hours. So these renderings were done with C4d’s native render engine. No GI. Never had the time for fancier renderings. Even with simplified renderings, many of the shots in this 4000sf store would not render. Out of memory errors were common and often meant final images had to be composited from multiple render passes.

This time the project was indeed finalized for good and a book with many of my renderings was printed and sent to all the Nike regions and departments that have anything to do with retail.

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Nike T90 Confidence Glove

Posted in 3D, Animation on October 13th, 2008 by sketchbookinc

We worked on a glove animation for Nike a while back. The actual animation is not very interesting as it’s just a simple presentation of the gloves features and benefits. I won’t bother posting. However here are some stills of the glove. This was rigged in Cinema 4d, and rendered with C4d’s basic render engine. The images turned out pretty nice, and Nike decided to use some of the stills for printed collateral, instead of shooting with traditional photography.omni_glove1omni_glove2

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Nike Speed Initiative

Posted in 3D, Design on September 25th, 2008 by sketchbookinc

While working in brand design at Nike in 2003-2004, most of my time was spent on the Nike Speed initiative. At the time, this was the largest initiative Nike had ever undertaken.

The Speed campaign revolved around the 04 summer olympics. We worked on collateral, packaging, retail displays, events and more. I worked under Heather Amuny and Julie Freeman at the time, as well as David Odusanya. The visual style of Speed was a red stripe and lots of glass shards.

Below are a couple examples of some of the 3d work I did during that time. More to post on this.

nike_speednike_speed_shoenike_speed_lance

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Starbucks for Wieden + Kennedy

Posted in 3D on September 14th, 2008 by sketchbookinc

starbucks1W+K hired me to create these images for an ad campaign they were doing for Starbucks. The idea idea of the illustrations were to show different headlines in the same visual style as the Starbucks branded storefront lettering.

starbucks2I was provided with the font which was used for the Starbucks logotype, and was also given several photos of portland buildings. To get the right look i went out and photographed some existing Starbucks storefronts to get the materials and construction of these signs correct.

Rendered in c4d using GI, the results were pretty nice.